How to Build a GDPR Friendly Database

on Sunday, 05 November 2017.

The prospect of building a database that complies with the General Data Protection Regulations or GDPR for short is a daunting task. But there is a solution…
As far as business to business data is concerned the legislation is designed to protect businesses and individuals from misuse of data.

Building business databases in a post GDPR environment has been made more difficult and the consequences of getting it wrong aren’t worth risking, marketers are becoming increasingly worried about the impact on business including current and new data.

One of the biggest worries to marketers is marketing communications must be explicitly opted in by the customer, additionally it must be clear what they are signing up to. No more pre-ticked boxes or cross pollination between brands.
However there is a solution, it really comes back to good marketing practice and communicating a good USP and a reason why the customer should want to hear from you. Although the volume of people on the database will likely be smaller the people but are there will be far more engaged.

If you are interested in building a GDPR friendly database give our team a call or drop us an email.

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In addition to business credit checks we provide a wide range of business services including business to business data cleansing and a wide range of other business services.