What Is Data Cleaning - 3 Reasons Why You Need It

on Friday, 01 December 2017.

You might often hear about the importance of data cleaning for your business. Whether it is for marketing, sales, operations - data definitely reigns supreme when it comes to running a successful business. However, what many tend to neglect when they are talking about data is the importance of quality, not quantity.

What Exactly Is Data Cleansing?

Inaccurate and incomplete data will not do your business any favors. Data cleansing involves evaluating your existing data and removing or amending incorrect and incomplete records for a cleaner database overall.

This is a process that is absolutely vital for your business in order to keep customer and prospect databases in good condition. Having a large quantity of messy data will end up being more detrimental to your business, so it is critical to ensure that the quality of your data remains pristine.

Why Do I Need It

1) Good for business health

At the end of the day, a business thrives on great quality data. Having your data cleansed will allow you to have a better picture of your business and its health, especially in terms of current customer and prospects.

2) Vital for successful sales and marketing

Marketing and sales campaigns will never truly be successful if the underlying data being used is not of good quality.

A data cleanse ensures that the right information is present about your prospects and customers and that you are sending them the right content.

3) Needed for long-term success

Long-term business success in this digital age is impossible without having good, clean data helming the effort.

Almost all of your business operations are reliant on truly understanding your customer, their needs and being able to seamlessly communicate with them - unfortunately, this will not be possible if your data is inaccurate and incorrect.

You can find more information here on the use of Microsoft Excel and cleaning data, we also have a specialist team which can help please contact us for details.

Marketing Services

In addition to business credit checks we provide a wide range of business services including business to business data cleansing and a wide range of other business services.