What is data cleaning?

Data cleaning is an essential part of marketing. It cleans up the data you currently hold to help ensure accuracy; inaccurate data is not only expensive but ineffective. This will result in lost profit off the bottom line; research shows that business databases will go out of date by as much as 24% each year!

So if your database is two or more years old, almost half the addresses could be out of date. Therefore only half your mail shot will get to the intended address - hence costing you twice as much as it should!

Benefits
  • Increased access to your prospects and customers
  • Save money on marketing communications that wouldn't get there
  • Free up time to spend on getting more customers
  • Gain new business from the changes you find

 

You have two main options for data cleaning:-

1. Systems Based - this uses highly specialised equipment to validate and update your data

2. People Based - we use highly experienced staff to contact your prospects and customers to update your records

Each package is customised to suit your needs so why not contact us now to discuss your needs.

For more information call 0808 255 3282 or complete the form below

Marketing Services

In addition to business credit checks we provide a wide range of business services including business to business data cleansing and a wide range of other business services.